“Farmscape Brings Urban Agriculture to Los Angeles
Zak Stone. June 25, 2012
In a dry and sunny city like Los Angeles, planting grass is one of the more useless ways to use your property. It takes a lot of water to grow and it’s expensive—but beyond that, what’s the point when the climate supports much more interesting flora, like succulents, and delicious ones, like fruits and vegetables? A company called Farmscape is proving that there’s enough of an appetite for farming on residential land to turn the proposition into a high-growth business. The less-than-four-year-old company has 12 full-time employees—including seven farmers who receive a living wage plus healthcare—and is looking to keep growing.
“One of the things that people don’t talk about when they talk about the food system is who is working,” says Rachel Bailin, Farmscape’s marketing manager. It’s often poorly paid and vulnerable migrant workers. But the company is changing that by bringing farm labor out into the open, into the yards of city-dwellers and businesses. So far they’ve installed more than 300 urban farms throughout the L.A. area and maintain 150 of them weekly.
Projects range from a rooftop garden on a downtown Los Angeles highrise to small plots for families. An exciting project in the works is a three-quarter acre-sized farm for a restaurant in the West San Fernando Valley. And the diversity of the projects is echoed by the diversity of their clients. “When we first started, we expected that our clients would be of a higher income level and would be two-parent working families,” says Bailin. Instead, Farmscape has been delighted to build gardens for preschool teachers, single mothers, and institutions and businesses that want employee gardens as perks.”
Via: GOOD Magazine
